原始文章是 DCwatch 上的訪問|
不過我看不懂日文～ 所幸 dpreview有人翻成英文
We = PENTAX
Q. Can you tell me the background of alliance between PENTAX and Samsung Techwin?
A. As a matter of fact, we have been partners since film camera age. In the past year,each company's engineers had opportunities to learn each company together mainly in the field of compact film cameras. Then the age of film cameras has change to that of digital cameras. The proposition like 'Can we are aligned with Samsung Techwin again?' has been discussed in our high-level conference.
Q. PENTAX is a pure vendor of optical instruments, and seems to have lots of technical know-how. Meanwhile do you think you can get anything from Samsung Techwin?
A. Samsung Techwin also has know-how of compact cameras. We don't expect what is technical, but hope their possibilities to produce new kinds of cameras from technical interaction among engineers of both companies.
Q. I've imagined much closer relationship from the word of partnership. In actual should I think the relationship is more moderate?
A. First of all, we have to construct basically confidential relationship. To know each other is required for our association in the future. It is sure that we PENTAX can get nothing in the field of optical technique. However, we can get immediate efficency when we need procurement of components. Lots of electronical devices are needed for recent digital cameras. The self-manufacture should be promoted in order to keep us competitive. But for the self-manufacture, we need large amount of capital investment and it's slightly risky. It is so difficult that we boost up the rate of self-manufacture in PENTAX. Consequently we're now trying to make us more competitive by the procurement of components in association with Samsung Techwin.
Q. Does co-development come into your sight? For example, the collaborative development of image sensors with Samsung Electronics, which is a mother company of Samsung Techwin.
A. We think the collaborative procurement of components is a primary point. We don't think they can produce large and quality CCDs soon, although we don't know what they think. Of course we hope the co-development of image sensors in the future, but no specific project is running on now.
Q. Should I think that the 10M-pixels DSLR displayed on this PMA 2006 is the successor aircraft to *ist D?
A. No. The aim of *ist series was to give cameras which have consistently baskcal functions to entry users. We think the new displayd 10M-pixels DSLR of the middle class is on the upper grade.
Q. How do you make the new DSLR?
A. It will be the one that high-end amatuer users are satisfied with, as it looks. The PENTAX DSLR's DNAs like 'light', 'compact', and 'easy to use' will be surely inheritted. Furthermore, we storongly work on all elements which *ist series didn't have and which we need for recent DSLR, for example, the shutter speed, the speed of continuous shooting, high ISO speed rating, and "Shake Reduction". We will take our unique techniques of image processing into such a hardware.
Q. I feeled that *ist D was an well-made camera, and *ist D had quite a nice view finder in addition to that it was so easy to use, light, and compact. I thought *ist D was just a PENTAX-like camera. The gene of *ist D was inherrited to *ist DS, however, *ist DL frustrated me enourmously because DL seemed just a cheap model without specific characters. Do you agree that the upcoming 10M-pixels middle class DSLR will be a PENTAX-like camera again?
A. We have been working on the development of middle class DSLR in our resource which is limited. It has taken long time to finish the development of those cameras. We had to put in the low cost models into the market between models which have large technical changes, in actual. But now we think it would be rather good that we were able to produce several models into the market for entry users.
Q. What is the CCD for the 10M-pixel DSLR, SONY? Any other surprise?
A. The companies which sell large image sensor. So there is no surprises for suppliers of sensor. But upcoming DSLR will be the unique model which has strong impacts in terms of functions, performances, and concepts. It would be surprises.
Q. I think digital cameras are not a pure optical instuments. Their image quality is produced by several digitized techniques like the performance of image sensor, the performance of image processor, and software for image processing. What identities can PENTAX show?
A. We think camera makers can make their own image processing by their own originalities and experiences, in the field of digital cameras. It was impossible in the age of film cameras. In that department, we think we can take advantage of technical know-how as a vendor of optical instruments, not only the performance of digital devices. In a sense, whether both auto exposure and auto white balance are good or not is defined by building up such know-hows, so we think we have lots of chances to use our own know-hows we have made. Upon such a condition, we should take advantage of interchangeable lenses. It is legacy itself. Lots of unique lenses which only PENTAX can make are now ready to go. The final quality of photograph is produced by the total system including a lens. So we think our lens systems are the greatest advantage.
Q. In terms of lenses, a new lens roadmap is just announced. Would you tell me your rough direction?
A. The instruction we're now giving to the development teams is the evolution of K-mount. We should develop more using efficiently the past legacy of K-mount lenses. We're now working on much more functionable mount system with forward compatibilities.
Q. I heard that the market of middle format cameras are now also eaten away from high-end DSLRs like EOS-1Ds. PENTAX now displays 645 Digital at this PMA 2006, then what do you think of the buisiness possibility for the field?
A. At first, we should make a proper camera. But middle format cameras don't work without buisiness models and circumstances of the market as a total solution. We have to supply not only cameras as tools but also total solutions like processing, storage, and output to the job site of studio, CM photos, and printing.
Q. Have you ever finded any companies to supply newly digital services for the professionals specifically against the market of middle format camera?
A. The camera as a input instrument is not completed, so we should robustly make it as a camera at first, then we will promote to associate with such professional companies. We're sure that we can make the unique circumstances as a new tool using digitalized tedhniques. We're proud of us as a camera maker who knows the market of 645 format best.
Q. In the field of compact cameras, it seems that PENTAX couldn't get enough profit. Tell me the reason and provision.
A. We had a tough time due to slightly low speed of cost down in the unexpected drop-off of the prices. We will proceed to make cost down keeping quality, and to improve our effectiveness by the choice of adequate lineups. Concequently we're now able to get enough profits by the improved stock control without stocks.
Q. It seemed that PENTAX often released the unique and attractive cameras, however, as far as such cameras didn't have productivity so PENTAX couldn't get effective profits. I'm afraid that the unique cameras varnish from PENTAX by the select of lineups. What do you think of it?
A. It is necessary that we select models and unify a platform. Without that, we can't keep us competitive. However, if it is hard to implement to the production line, or difficult to manufacture, the DNAs of PENTAX never change. We strongly want to make such unique and attractive cameras and we unconcsciously feel like certifying their development. It is important for us that conscious mind as we have to get proper profit are much stronger. Furthermore we recognize that we shouldn't aim to get the market share itself without feeling too heat.
[ Last edited by kinden on 2006-2-27 at 23:27 ]