February 2, 2023

Taking advantage of aerial filming and photography for business

Taking advantage of aerial filming and photography for business

Aerial filming and photography is becoming very popular today. Initially, it was only used for movie production, for being very costly. However, businesses now see an opportunity in aerial filming and photography that they can use for their benefit. Due to the amelioration in technology and the increase in the number of companies providing drone services, aerial filming has acquired traction among filmmakers as well as among businesses who want to produce videos for their marketing and advertising.

Businesses are using video to increase customer engagement, expand sales conversions, or improve brand appeal. Adding aerial shots to your videos offer a few unique advantages, for instance if you are a real estate agent, shooting aerial videos helps you show an unparalleled view of the properties you are selling to prospective buyers. They can have a clear idea of the shape, size and layout of the property which is otherwise difficult or impossible to analyze with conventional shots.

If you own or manage a resort, an aerial video is advantageous in showing the amenities and features of the resort to potential guests. To get a greater appreciation of your resort, you can post videos or photos on your resort’s websites or social media pages for the guests.

Similarly, construction companies can benefit from aerial videos and photos in a variety of ways. For instance, if the client wants to see the progress of the building under construction, an aerial video offers a unique perspective of the work that has been completed and what needs to be done ahead.

Finally, your company can use aerial drone services for capturing videos and photos for covering special occasions. Later on, these videos and photos can be used for advertising campaigns and promotions in future.

Before the introduction of aerial filming, companies used helicopters to get the shots required by their clients; however, only a few could afford it as the costs involved were too steep. With drones, the cost of aerial videos and photos has gone down considerably as there is no need of renting a helicopter as well as paying the professional fee of the videographer. Using drone services is more affordable to filmmakers and companies who wish to add these to their videos.